I randomly picked up several food products off the shelf in Whole Foods and Trader Joe’s to see if those foods would be banned in Europe. This is way harder than you might think, and you wont believe the results.
Why check?
My research is inspired by Dr. Daniel Pompa’s video in Costco where he claims every food product in the candy aisle is illegal in Europe.
I’ve heard the claim “half of the foods in the US are illegal in Europe” recently on the Tucker Carlson podcast, and many years ago from Bernie Sanders. But did not hear them cite specific evidence.
Here is some evidence.
Methodology
My wife and I randomly picked up 5–10 products at Whole Foods and Trader Joe’s. We took photos of the UPC code and then I went home to research.
First, many of these products would be banned specifically for labeling requirements. In the US you can say the ingredients include some emulsifier. But in EU you must include the E-ingredient number like E-164. I don’t consider this a worthwhile distinction and it has no effect on your health (unless you are specifically allergic to that thing, which you aren’t because allergens are a separate labeling requirement).
This required more leg work than you might imagine. There is no EU database of allowed or disallowed food ingredients so you actually need to read laws and cross reference their scientific publications, which are cited from the laws.
OpenRouter has a mode where you can talk to multiple language models at once. You can also access these models on their own platforms.
I also researched these by asking various language models: OpenAI o1, OpenAI o3-mini, Grok 2, Claude 3.5 Sonnet, Gemini Pro 1.5, Grok 2(1212), DeepSeek R3. They disagreed on the results. Even different models from the same company. This is sensitive to the knowledge cutoff date of the model and how creative they are versus citing hard facts.
Results
- Su went to Whole Foods and scanned random products
- ✅ 708971928841 Treehouse cookies
- Polysorbate 60 E435 is legal
- ✅ 810165019171 YummyEarth
- ✅ 099482469542 Whole Foods ranch dressing
- ✅ 099482501235 Whole Foods ravioli
- ✅ 812541030176 Fitjoy Foods pretzels
- ✅ 815099021665 Chips
- ❌ 850020363339 Local Weather drink
- Ashwagandha Root EU: not novel in food, Illegal to sell as food in Denmark
- ❓ 769933857395 Lake Champlain chocolates
- Coconut aminos seems like it should be banned as an unevaluated novel food without preauthorization in EU, but nobody has blogged about this yet
- ✅ 708971928841 Treehouse cookies
- Will went to Trader Joe’s and scanned random products
- ✅ Trader Joe’s vegan tikka masala
- ✅ SKU 00513241 Jingle Mingle
- ✅ SKU 0094 8890 Trade Joe’s Golden Round Crackers
- The wheat enrichment has some country-level rules but I could not find a specific offense
- ✅ SKU 00761567 Trader Joe’s Multigrain crackers
So we found one product that is illegal in (part of) Europe. And I think another one probably illegal, but I’m questioning myself because nobody else seems to have gotten to that conclusion yet. Both of them are from Whole Foods.
Conclusion
I was surprised that Whole Foods (in the US) would have any foods that are illegal in Europe (ignoring labeling requirements).
Looking up the legality of foods is very difficult. Europe has a centralized additives database, a novel foods database and all the laws and regulations published. But cross referencing is non-existent.
For example, looking up UV treated wine:
According to the information available to Member States’ competent authorities, this product was not consumed in the EU to a significant degree as a food before 15 May 1997. Therefore, a pre-market authorisation in accordance with Regulation (EU) 2015/2283 is required before it can be placed as food on the EU market.
But it does not tell you whether any pre-market authorizations have been granted. And that leaves out the rule exceptions for certain food categories and regional exceptions.
Reader circle questions
- Are there are specific foods you would like to research whether they are legal in Europe?
- Do you or your kids have a reaction to some best selling foods?
- How much do you care about understanding the food you put in your or your kids’ mouth?
- Where do you thing you could find many EU illegal foods in the US?
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Comments
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Please discuss this topic anywhere and let me know any great comments or media coverage I should link here.